Camp Cooley's New Programs Offer Customers Higher Profit Potential

For Immediate Release
February 26, 2007

Franklin, TX - Beef industry trailblazer Camp Cooley Beef is launching a new era in cattle marketing with two new innovative programs designed to create more profit opportunities for their customers.

“We are proud to announce the launch of our new Bull Leasing Program and a partnership with AgInfoLink to deliver age and source verification via their USDA-Approved Process Verified Program (PVP),” said Ron Kramer, Camp Cooley Beef vice president. “These programs give commercial cattle producers access to the industry's leading genetics at an affordable price. They have the added advantage of allowing producers to participate in programs to market their feeder cattle for top value.”

Camp Cooley Beef's new comprehensive marketing package includes:

• Camp Cooley Beef Bull Leasing. Our Bull Leasing Program allows producers to benefit from superior genetics from the heart of Camp Cooley 's Brangus, Angus and Charolais herds. Each bull is bred to provide premium performance and carcass quality and is available to lease for just $850 a year. At your option, our expert cattlemen will select the right bull for your operation, and we will deliver your selections free to central locations.
• AgInfoLink Process Verified Program (PVP). To add value to Camp Cooley sired feeder calves, AgInfoLink's Process Verified Program (PVP) provides age and source verification. By partnering with AgInfoLink to deliver the PVP, Camp Cooley Beef helps its customers access the most demanding, highest value beef markets.

“This program places your cattle in an elite category that receives buyer attention from the nation's largest cattle feeders,” said Kramer. “PVP cattle are ideal for leading branded beef programs or for export to Japan through USDA's Japanese Beef Export Verification program.”

For more information on how these programs can position your annual calf crop for higher profits, contact Ron Kramer or Bill Pendergrass, Camp Cooley Beef at 1-800-251-0305.

For further information regarding this press release please contact:

Cheramie Viator
Camp Cooley Ranch®
(979) 828-3968